Colors

Primary colors

The Smart-ID turquoise with the bold dark blue and warm, dynamic yellow accent colour set the scene for a reliable, reassuring & encouraging brand.
Colour combinations must prioritise the Smart-ID turquoise, and retain 50/20/20/10 proportion when all colours are utilised.

Smart-ID Teal

HEX #00A69D
RGB 0 / 166 / 157
CMYK 85 / 0 / 45 / 0
Pantone 326C

Dark blue

HEX #061541
RGB 6 / 21 / 65
CMYK 100 / 90 / 10 / 50
Pantone 3524C

Beige

HEX #FFFEFC
RGB 255 / 254 / 252
CMYK 0 / 0 / 0 / 0
Pantone White

Accent color

Accent yellow

HEX #F8D35C
RGB 248 / 211 / 92
CMYK 0 / 14 / 88 / 0

Supporting colors

Communication materials can introduce three additional colours where more colors are needed for warning signals and adding depth/differentiation to graphics (see visual examples in the Visual Elements section).
! The usage is kept to minimum to never overpower primary colors.

Warning red

HEX #D21737
RGB 210 / 23 / 55
CMYK 3 / 100 / 86 / 0

Affirmative blue

HEX #93DCD6
RGB 147 / 220 / 214
CMYK 46 / 0 / 22 / 0

Soft black

HEX #13141D
RGB 19 / 20 / 29
CMYK 20 / 10 / 0 / 100

WCAG Compliance

Primary colors - to conform to Web Content Accessibility Guidelines, please use the guide below for the allowed core colour combinations

Supporting colors - to conform to Web Content Accessibility Guidelines, please use the guide below for the allowed core colour combinations