Visual elements
Background pattern
The infinity pattern is one oft he brand distinctive assets. To achieve best colour balance, each patterns is a defined tint of the brand colours.
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Brand shapes
The visual library offers multiple shapes to represent the friendly and approachable side of Smart-ID and symbolise our technological competency, innovation & security.
Speach bubble
Speech bubbles reflect the trusted friend in Smart-ID and a reliable community coming together, creating a friendly and welcoming environment.
Use as the holding shape for the website
Use in web design
Use in app design and various comms touchpoints (e.g. social media, posters, ads) and instructional materials
Pointed circle
The infinity pattern is one of the brand distinctive assets. This pointed circle offers itself both as a new’s flash, and as a shape for creating a fresh take on the Smart-ID infinity pattern.
Use in web design and various comms touchpoints (e.g. social media, posters, video campaigns etc.)
Use as an image holding shape in web design and presentations
Cropped bubble
The semi-rounded box and half circle comes from a cropped speech bubble. It’s a useful shape for image placement and as a big background element for colour-blocking and visual organising.
Use in web design, presentations and various comms touchpoints (posters, ads, etc.)
Use in web design, presentations and various comms touchpoints (posters, ads, etc.)
Use in web design, presentations and various comms touchpoints (posters, ads, etc.)
Key hole
The key hole symbolises the security, competency & innovation Smart-ID offers. A familiar symbol repurposed for a conteporary use.
Use in web design, presentations and various comms touchpoints (posters, ads, etc.)
Use in web design, presentations and various comms touchpoints (posters, ads, etc.)
Use in web design, presentations and various comms touchpoints (posters, ads, etc.)
Lines
The Smart-ID lines create a distinctive, contemporary visual asset that comes from the logo and in this format reflects the moment of Smart-ID allowing and supporting a process to carry on smoothly and securely.
Use in web and app design
Use in web and app design
Use for various comms touchpoints (e.g. social media content, cover photos)
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Functional visuals
Functional visuals prioritise simplicity, approachability and reassurance through friendly, rounded shapes and fine lines referencing the Smart-ID logo.
The two additional colours are to be used in communiation only where more colours for visual differentiation or warning signals are needed.
Smart-ID blue is intended to also be used as the affirmative colour (usually green) so Smart-ID as a brand becomes associated with the right way to do safe authentification.
Photo + Icons
Visuals containing photography and a icon are construced by framing an image in a circle and locking it up with a spot illustration placed in one of the designated spaces as shown below.
