Brand photography
Creative directions
Natural, low-contrast photography that shows real people moving confidently through everyday life, where Smart-ID is a trusted, partner that quietly protects and empowers their digital lives.
The photography is designed to make a highly technical product feel reassuring, trustworthy and personal through a blend of lifestyle photography and clean digital product storytelling. Each image should have a clear point of focus: either the phone and its interface or the person using Smart-ID.
Lighting is natural and soft, predominantly using indirect daylight to create an airy, calm and optimistic atmosphere.
People should feel modern, approachable
and well-presented, captured in candid
moments rather than posed portraits.
Casting should represent a range of ages
and life stages. The imagery should focus on
genuine interactions with Smart-ID,
capturing calm confidence, ease of use and
relaxed, natural expressions, rather than
excitement or achievement.*
Interiors and lifestyle settings should reflect a contemporary and relatable Nordic/Baltic eay of life – working from home, commuting, travelling, shopping or managing everyday tasks on the go. The environment should support the story without competing for attention: clean and uncluttered, yet lived-in and authentic rather than overly styled or sterile. Brand colours should appear subtly through interface elements or thoughtful design accents, never dominating the scene.
Phone images
Home office / office
On the go
