Colors

Primary colors

The Smart-ID turquoise with the bold dark blue and warm, dynamic yellow accent colour set the scene for a reliable, reassuring & encouraging brand.
Colour combinations must prioritise the Smart-ID turquoise, and retain 50/20/20/10 proportion when all colours are utilised.

Smart-ID Teal

HEX #00A69D
RGB 0 / 166 / 157
CMYK 100 / 0 / 5 / 35

Dark blue

HEX #061541
RGB 6 / 21 / 65
CMYK 100 / 94 / 37 / 50

Beige

HEX #FFFEFC
RGB 255 / 254 / 252
CMYK 0 / 0 / 1 / 0

Accent color

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Accent yellow

HEX #F8D35C
RGB 248/211/92
CMYK 0/16/86/0

Supporting colors

Communication materials can introduce three additional colours where more colors are needed for warning signals and adding depth/differentiation to graphics (see visual examples in the Visual Elements section).
! The usage is kept to minimum to never overpower primary colors.

Warning red

HEX #D21737
RGB 210/23/55
CMYK 3/100/86/0

Affirmative blue

HEX #93DCD6
RGB 147/220/214
CMYK 46/0/22/0

Soft black

HEX #0F0F0F
RGB 15/15/15
CMYK 74/67/66/84

WCAG Compliance

Primary colors - to conform to Web Content Accessibility Guidelines, please use the guide below for the allowed core colour combinations

Supporting colors - to conform to Web Content Accessibility Guidelines, please use the guide below for the allowed core colour combinations