Visual elements
Background pattern
The infinity pattern is one oft he brand distinctive assets. To achieve best colour balance, each patterns is a defined tint of the brand colours.
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Brand shapes
The visual library offers multiple shapes to represent the friendly and approachable side of Smart-ID and symbolise our technological competency, innovation & security.
Speach bubble
Speech bubbles reflect the trusted friend in Smart-ID and a reliable community coming together, creating a friendly and welcoming environment.
Pointed circle
The infinity pattern is one of the brand distinctive assets. This pointed circle offers itself both as a new’s flash, and as a shape for creating a fresh take on the Smart-ID infinity pattern.
Cropped bubble
The semi-rounded box and half circle comes from a cropped speech bubble. It’s a useful shape for image placement and as a big background element for colour-blocking and visual organising.
Key hole
The key hole symbolises the security, competency & innovation of Smart-ID. A familiar....
Lines
The Smart-ID lines create a distinctive, contemporary visual asset that comes from the logo and in this format reflects the moment of Smart-ID allowing and supporting a process to carry on smoothly and securely.
Functional visuals
Functional visuals prioritise simplicity, approachability and reassurance through friendly, rounded shapes and fine lines referencing the Smart-ID logo.
The two additional colours are to be used in communiation only where more colours for visual differentiation or warning signals are needed.
Smart-ID blue is intended to also be used as the affirmative colour (usually green) so Smart-ID as a brand becomes associated with the right way to do safe authentification.
Roll-up
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