Logo usage

On backgrounds

To ensure a consistent and recognizable brand identity, the logo should always be used in accordance with the established usage guidelines. Whenever possible, give preference to the primary logo.

Do use the primary logo whenever possible

Do honour the safe area around the logo

Do use the Smart-ID teal logos on the beige background

Do use the beige logo on the Smart-ID teal background

Do use the Smart-ID teal logos on dark blue background

Do use the beige logo on external colour backgrounds

Do use the teal logo on very light photography/graphics

Do use the beige logo on dark photography/graphics

Minimum size for digital

To ensure legibility the logos may never appear smaller than the sizes marked for each logo. Brand icon without the wordmark is only to be used for the app icon & web favicons.
NB! The logos displayed here are bigger than their marked sizes to show the pixel grid.

Inside a button

When used within digital interfaces, the logo may appear inside a button. To ensure consistency and recognizability, always follow the approved button construction, proportions, and spacing shown below. The secondary logo should be used as the default version for logo buttons.

Logo button construction

Secondary logo

Combined logo

Logo + SK ID Solutions

When the SK ID Solutions logo is of equal importance, match & lock up the logos as below

Primary logos

The top edge of the logo to line up, brand names to match eachothers type/x height .The space between the logos is the width of the Smart-ID icon

Secondary logos

The wordmarks to match eachothers type/x height. The space between the logos is the width of the SK ID Solution icon

Brand name use

Brand name consistency across different channels and platforms in text plays an important role for user security.

Do use Sentence case for the word "Smart" and capitals ID. Do use a dash with no spacing around it

Don’t use all caps on “Smart” even if all surrounding text is capitalised

Don't lowercase the "i". Don't use the em dash

Don't miss the dash

Incorrect logo use

To protect the integrity and recognizability of the Smart-ID brand, the logo must never be altered or used in ways that deviate from the approved guidelines. The examples below illustrate the most common incorrect applications to avoid.

Don’t use the Smart-ID icon without the wordmark as a logo

Don’t rotate, transform or distort any of the logos

Don’t use any colours aside from the Smart-ID brand colours

Don’t outline any of the logos. Don’t crop the logos

Don’t separate the logos

Don’t place the logo on very busy or low contrast backgrounds

Don’t apply any visual effects (drop shadow, glow etc.) to any logos

Don’t create new logo lock-ups

Logo placement

To encourage consistency, when the logo is just a supporting asset, place it at the bottom left corner of the visual (document page, banner presentation info slide, etc.).
Exceptions are allowed when it’s done purposefully and within reason – title pages/slides, video campaigns, social media visuals etc.